About us

Why "Putra"?

Rooted in meaning, Putra is a word borrowed from the ancient Sanskrit language — it translates to "Son" in English and "बेटा" in Hindi. It evokes warmth, legacy, and belonging — values deeply embedded in Indian families and culture.

When we began our journey to build this brand, we spent months searching for a name that would embody the spirit of Indian heritage, tradition, and pride. We wanted something timeless yet familiar. Putra felt just right — a two-syllable word that was relatable, memorable, and meaningful across generations.

But Putra is more than just a name — it’s a celebration of homegrown craftsmanship. Our mission is simple: to offer well-made, quality-driven apparel that is both accessible and affordable for the everyday Indian. We design with the belief that fashion should not only reflect who you are but also where you come from.

From college students to working professionals, Putra resonates with the spirit of modern India — proud of its roots, yet confidently stepping into the future.

The brand is proudly family-run by two young siblings, Ankit and Aditi Malu, who share a common vision:
To bridge traditional values with contemporary fashion, and make great style available to the many, not just the few.

Welcome to Putra — where heritage meets everyday wear.